Tijmen Kervers

under construction

Current role

Located in

Ex-designer

Den Haag

Design context

Study

Corporate

CMD 's Hertogenbosch

Tijmen Kervers

under construction

Current role

Located in

Ex-designer

Den Haag

Design context

Study

Corporate

CMD 's Hertogenbosch

Tijmen Kervers

under construction

Current role

Located in

Ex-designer

Den Haag

Design context

Study

Corporate

CMD 's Hertogenbosch

5 thoughts on design

  1. The designer you are at work is a frame. Outside it, you can be fuller, broader, more.

  1. The designer you are at work is a frame. Outside it, you can be fuller, broader, more.

  1. System thinking is different from design thinking. You aren't shaping a single experience, you are shaping the ground others build on. 

  1. System thinking is different from design thinking. You aren't shaping a single experience, you are shaping the ground others build on. 

  1. We are creating a more digital world by the day. The real question is not can you build it - it is should you, and where the work actually adds value.

  1. We are creating a more digital world by the day. The real question is not can you build it - it is should you, and where the work actually adds value.

  1. Keep your humanity close. Let yourself be bored. Let yourself be slow. Good ideas often come that way.

  1. Keep your humanity close. Let yourself be bored. Let yourself be slow. Good ideas often come that way.

  1. The field is changing, and so are you. "I don't know", is sometimes the honest thing you can say and opens doors for whatever comes next.

  1. The field is changing, and so are you. "I don't know", is sometimes the honest thing you can say and opens doors for whatever comes next.


Want to know more? Read the full article below

Creative Confidence - book

A black cat with several goldfishes

Creative Confidence - book

A black cat with several goldfishes

Creative Confidence - book
A black cat with several goldfishes

Growing as a designer means trying new things and learning from each project — both from what works and what doesn’t. A book that had a strong impact on Feline early on was Creative Confidence by Tom and David Kelley. It argues that creativity is a skill anyone can develop with practice, not an innate talent. If you are considering a career in UX, it's a useful and accessible introduction to a designer's mindset.Feline works as a design system designer. In this role, she creates and maintains the components, patterns, and guidelines that product teams use to build digital products. The goal is to help teams work more efficiently and consistently while strengthening collaboration between design and development. A recurring challenge is balancing consistency with flexibility: the system needs to provide enough structure to ensure consistency across products, while still allowing teams the room to adapt it to their specific needs. If you've studied design, you may be familair with design thinking: empathise with a user, define their problem, ideate, prototype, test. It's a powerful approach when you're solving one person's problem. But Feline's role shifted that perspective. As a design system designer, she's not designing directly for end users anymore, instead, her 'users' became her colleagues. That sounds like a small change, but it's not. Instead of finding the best solution for one situation, she's looking for the one that works across many, including the situations she can't predict. It took her a while to realise this way of working had a name: systems thinking. Where design thinking asks "What does this person need?", systems thinking asks "How do the pieces fit together, and what happens when one of them changes?" The takeaway is: design thinking is still essential, but it's not the only mindset out there. Different roles ask for different ways of thinking, and part of growing as a designer is figuring out which ones suit you. The world becomes more digital by the day, and as a designer, you’ll be part of that shift. For Feline, the question worth asking isn't whether you can build something — it's whether you should, and where the work actually adds value. Outside of work, she makes time for things that have nothing to do with screens. She has been taking hairdressing classes and practicing on friends, and she continues to draw and read regularly. Not to find an answer, but because taking things slow and trying new things is how you figure things out along the way. Her advice is simple: make time to explore. Being bored or not knowing everything yet is part of the process.

Growing as a designer means trying new things and learning from each project — both from what works and what doesn’t. A book that had a strong impact on Feline early on was Creative Confidence by Tom and David Kelley. It argues that creativity is a skill anyone can develop with practice, not an innate talent. If you are considering a career in UX, it's a useful and accessible introduction to a designer's mindset.Feline works as a design system designer. In this role, she creates and maintains the components, patterns, and guidelines that product teams use to build digital products. The goal is to help teams work more efficiently and consistently while strengthening collaboration between design and development. A recurring challenge is balancing consistency with flexibility: the system needs to provide enough structure to ensure consistency across products, while still allowing teams the room to adapt it to their specific needs. If you've studied design, you may be familair with design thinking: empathise with a user, define their problem, ideate, prototype, test. It's a powerful approach when you're solving one person's problem. But Feline's role shifted that perspective. As a design system designer, she's not designing directly for end users anymore, instead, her 'users' became her colleagues. That sounds like a small change, but it's not. Instead of finding the best solution for one situation, she's looking for the one that works across many, including the situations she can't predict. It took her a while to realise this way of working had a name: systems thinking. Where design thinking asks "What does this person need?", systems thinking asks "How do the pieces fit together, and what happens when one of them changes?" The takeaway is: design thinking is still essential, but it's not the only mindset out there. Different roles ask for different ways of thinking, and part of growing as a designer is figuring out which ones suit you. The world becomes more digital by the day, and as a designer, you’ll be part of that shift. For Feline, the question worth asking isn't whether you can build something — it's whether you should, and where the work actually adds value. Outside of work, she makes time for things that have nothing to do with screens. She has been taking hairdressing classes and practicing on friends, and she continues to draw and read regularly. Not to find an answer, but because taking things slow and trying new things is how you figure things out along the way. Her advice is simple: make time to explore. Being bored or not knowing everything yet is part of the process.

One of the phone mock-ups made for an international client during DDW 2025

Co-created billboard in Hilversum

One of the phone mock-ups made for an international client during DDW 2025
Co-created billboard in Hilversum

One of the phone mock-ups made for an international client during DDW 2025

Co-created billboard in Hilversum

This article was published on

DESIGNERS IN FULL COLOR all rights reserved 2026

DESIGNERS IN FULL COLOR all rights reserved 2026

DESIGNERS IN FULL COLOR all rights reserved 2026